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Realizing your website hasn’t been built in a SEF way can be a real pain. However, having realized your site needs tuning there’s no point moaning, you simple have to get on with sorting it out.

So far as on page optimization is concerned there are only a few things that you really need to get right above and beyond creating great content, and you don’t have to be an search engine optimization specialist to get them Sorting your page title elements, meta description tags and on page H tags can transform how the search engines view and index your pages and this on its own can have a amazing impact on how your website page performs in the search engines.

First your page title tag. Your page title element should contain the keyword phrases the page is using but it should also read normally and not be too protracted. The way you write your page title tags can impact on the number of clicks your search result receives or put another way page title elements are a selling opportunity and call to action.

Things to avoid are USING CAPITALS, using a list of comma separated keywords and making your page title elements very lengthy. Search engines will display up to 70 characters so it’s worth considering limiting yourself to 70 chars or at least ensuring your title element breaks here or perhaps to be safe at 66 characters.

Most experts suggest having keywords in your meta description tag won’t help your site rank but they may help your search result click through rate. As with your title tag don’t make your meta description tags too lengthy. Generally Google will display up to 150 chars so limit yourself to this.

For a moment we will tip our hat at the meta keywords element. It’s well documented that Google ignores this element but other search engines may still use it. One thing to avoid is stuffing it with a lot of key phrases, call me old fashioned but it gives a spam signal and that has to be avoided at all costs.

Finally your on page H elements. Layout your content and where you can create headers to break the content up. H tags show the search engines the important sections of your content and it’s good practice to use your key phrases in H elements. Don’t waste H elements on unimportant words in your website pages!

That winds up our quick look at how to ensure your pages are SEF. Of course there are other important things to look out for such as your pages URL’s and link building but simply getting these basics sorted will ensure your site performs better.

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